e-commerce

The main areas of an ecommerce website are the store front, the shopping cart, the checkout and the administration panel.

You must remember that when people visit your store they are unable to pickup the goods and handle them as you would do in a conventional store so what do you think you must do if you are going to convince your customers to buy your product? Excellent Photography and clear, accurate and detailed information such as dimensions, material or specification.

photography should be clear with sharp and professionally produced images. avoid being cheap by doing it yourself unless you know what your doing. you should have one main image with at least 2 alternative images to provide a rounded view of the item and close up detail of any particular special features.

when you’re selling products online you must be even more vigilant to provide very clear and detailed information as the customer is totally relying on this information and the imagery to make an informed decision and parts with their credit card so make it clear, be totally honest and easy to read.

At checkout your customers will be almost ready to make their payment and at this point they will be required to complete their personal details and delivery address or retrieve them if they have registered with your store before. Your customers still have the option to abort their purchase so you must ensure the check out page is secure as customers will feel happier if they know their personal details are stored securely. We would advise you to apply for a SSL Secure Socket Layer certificate. Unless you are a major store such as a department store who can afford to have a fully integrated online payment processing system in real time you will be required to sign up to a merchant processing company to handle your credit and debit card payments for you.

As standard, our eCommerce websites are packed full of useful features including

  • Easy registration system
  • Advanced site search facility
  • Customer order history and invoicing
  • Automatic email notification of orders & updates
  • Secure payment gateways
  • All our eCommerce websites also include back end administration, features include
  • Quickly add, edit & move products, manufacturers & categories
  • Print packing slips & invoices
  • Generate reports on popular items viewed and purchased
  • Create and send emails and newsletters
  • Our e-commerce solutions are usually developed in PHP with MySQL database to provide a fast, reliable and cost effective solution.
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